Conduct a public visioning process to build consensus around a plan for WFISD facility upgrades

Recommendations:
• Convene WFISD stakeholders to determine whether existing facilities plans and studies provide a sufficient basis for decision-making; expediently conduct additional research as needed

• Conduct a large-scale public input process to gather community feedback about specific options for WFISD facility upgrades and build consensus around the desired alternative, including the sequencing and timeline of specific actions

• Seek to engage as many WFISD parents as possible – including those attached to SAFB – in the input and consensus-building process to ensure broad-based community support and buy-in for the selected alternative

• Outreach techniques could include public meetings, charrettes, open houses, information kiosks and input exercises at school and other public events, online surveys, advertisements, etc.

• Retain a firm skilled in facilitating processes connected to educational facilities planning or other public infrastructure projects to guide the public outreach process

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UPDATES: 
Will be posted here as progress is reported

Launch a community-wide campaign to build support for needed bond initiative

Recommendations:

• With a consensus alternative established (see Tactical Recommendation 2.1), create a multi-faceted campaign in favor of passing one or more school bond initiatives that will be required to modernize WFISD facilities

• Engage parents and parent groups in the campaign and seek public endorsements from key stakeholders and partners (e.g. the business community)

• Enlist a wide range of community partners to conduct advocacy work on behalf of the campaign; for 501(c)(3) non-profits that cannot engage in political advocacy, develop specialized messaging that seeks to educate and inform voters on the issues

• Launch a multi-channel advocacy campaign inclusive of a website, social media, op-eds, a speakers bureau, outdoor and traditional media advertisements, etc.; consider retaining an experienced communications firm to develop messaging and provide services such as graphic design

• Evaluate the need to incorporate a special non-profit – e.g. a 501(c)(4) – to coordinate and fund education facilities advocacy efforts

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UPDATES: 
Will be posted here as progress is reported