Continue to promote Hotter ’N Hell Hundred as a preeminent destination event

Recommendations:
• Continue to support race organizers in efforts to make Hotter’N’Hell Hundred a world-renowned event
• Evaluate whether an increase in marketing expenditures would lead to more participants and a positive return on investment for the community (in the form of additional tax revenue and exposure)
• Leverage event to promote bicycling and showcase new programs and infrastructure to residents and visitors and drive media coverage

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UPDATES: 
Will be posted here as progress is reported

Prioritize completion of the Wichita Falls Circle Trail

Recommendations:
• Support development of local resources and continue to pursue Transportation Alternatives Program (TAP) grants and other public and private monies to complete the full 25-mile Wichita Falls Circle Trail

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UPDATES: 
Will be posted here as progress is reported

Commission a new bicycle master plan for Wichita Falls

Recommendations:
• 
Retain an infrastructure planning firm with significant bicycle expertise to develop an updated bicycle master plan for the City of Wichita Falls (the most recent full bicycle planning process was completed more than 10 years ago by the Wichita Falls Metropolitan Planning Organization)
• Ensure that the plan focuses on bicycle infrastructure that promotes usage by cyclists of all ability levels (e.g. buffered bike lanes, cycle tracks, grade-separated infrastructure, etc.)
• Ensure that the plan considers strong bicycle connections between Sheppard Air Force Base and other community hubs such as Downtown Wichita Falls
• Develop design guidelines and planning for an initial network of infrastructure; conduct an extensive public input process and work with all relevant local, regional, and state government entities to ensure design guidelines are compliant with regulations and other implementation considerations
• Evaluate all local regulations and ordinances (e.g. City Standards) that cover streets and other infrastructure to ensure that they are in keeping with the new design guidelines; ensure that whenever regularly scheduled maintenance or upgrades occur (e.g. resurfacings) that bicycle infrastructure is implemented automatically

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UPDATES: 
Will be posted here as progress is reported

Create organizational and staff capacity to advance bicycling in Wichita Falls

Recommendations:
• Convene public and private partners to create and resource a new 501(c)(3) or a dedicated account or division within an existing foundation or non-profit to advance bicycling in Wichita Falls
• Professional staff capacity to support bicycling is a critical aspect of achieving a Bicycle Friendly Community designation (the typical Bronze community has one bicycle staff person per 77,000 residents); work with public and private partners to resource a Bicycle Coordinator staff position within the new organization or division to serve as the point-person for bicycle issues in Wichita Falls
• Program of work would include but not necessarily be limited to the following:

• Educating and informing the public on bicycle issues

• Receiving grants and other funds and potentially funding some infrastructure upgrades

• Implementing programs to increase equity and access to bicycling, e.g. a “bikes for kids” initiative to rehabilitate old bicycles to ensure that every child in Wichita Falls has access to a bicycle, beginning with children in low-income households

• Working with local employers to promote bicycle-friendly policies and facilities to help overcome climatic barriers to biking to work (shower and locker facilities, etc.)

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UPDATES: 
Will be posted here as progress is reported

Pursue a high-impact “example project” and other quick wins to begin building out an enhanced bicycle infrastructure network

Recommendations:
• Convene public and private partners to resource and implement a highly visible bicycle infrastructure project
• Pursue the early implementation of low-cost upgrades such as signage, permanent or temporary lane restripings and buffers, and so on to further enhance visibility in a short amount of time
• Seek to concentrate and connect all early improvements to enhance their value and begin building out a usable network
• Hold “Streets Alive” festivals that temporarily close down streets in a given area (typically on a Saturday or Sunday afternoon) to showcase active street uses; could be paired with additional temporary infrastructure

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UPDATES: 
Will be posted here as progress is reported

Complete other necessary steps to achieve a Bronze-level Bicycle-Friendly Community designation

Recommendations:
• 
Leverage the organizational and professional staff capacity established in Tactical Recommendation 7.3 to coordinate efforts to achieve a Bronze Bicycle Friendly Community designation from the League of American Bicyclists in the first five years of implementation
• With the Bronze designation achieved, work with partners to begin plotting necessary steps to achieve additional levels

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UPDATES: 
Will be posted here as progress is reported

Promote improvements to infrastructure and culture through a publicity campaign centered on earned media

Recommendations:
• Work with a public relations or communications firm with high-quality contacts at media outlets to seed positive news stories about the momentum of bicycle-friendly initiative once it has achieved early wins; this would ideally be carried out in conjunction with the downtown marketing campaigns.
• Evaluate the feasibility of pursuing earned media placements and limited targeted advertisements geared toward talent that could be interested in relocating to a community with a commitment to bicycle infrastructure

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UPDATES: 
Will be posted here as progress is reported